Joymob is a special kind of hospitality management.

One that cares about the locals of south Florida and the joy of community. Their goal is to come alongside and support local small businesses who are helping make south Florida’s community thrive, and they wanted a brand that reflects their community and vision.

The Joymob logo evokes a feeling of friendliness, connection and the endless summer that is South Florida. The letters playfully intertwine like the local waterways of Ft. Lauderdale that bring people together. The letterforms can stack or spread out to fit any space it needs to fill.

For Joymob's brand vision, we created a family of illustrations showing community spaces. From neighborhoods to restaurants and event spaces, this illustration of community shows imperfect illustrations expressing joy in being together.